Are You Being Ghosted From Search Results?

Lori Osborne • October 31, 2025

What Thought Leaders Must Know to be Found Online in the New World of AI

If it feels like your online visibility has vanished into the digital fog, you’re not imagining it.


I’ve been having conversations all month with brilliant Thought Leaders who feel like they’ve done “all the right things” - they’ve invested in SEO (Search Engine Optimization) services , written great content, built a beautiful website - and yet… they’re still invisible.


It’s not that your website isn’t valuable. It’s that the rules of the digital game have changed.


We’re in the middle of a major evolution in how people search, find, and choose their go-to experts. And if your SEO isn’t keeping up?

You might be getting ghosted. πŸ‘»


Let’s talk about what’s changed, what you can do, and how to bring your authority back from the digital dead.


🧟 The Shift from SEO to AEO (and Why It Matters)

Not long ago, SEO was the king of digital visibility. Show up on page one of Google, and you won. Simple(ish).

But today? The rise of AI tools like ChatGPT, Perplexity, and Google's Search Generative Experience has completely transformed the landscape.


Now, people are skipping the scroll and heading straight to tools that give them the answer - not just a list of links.


Welcome to the era of AEO: Answer Engine Optimization.


Instead of asking, “How do I rank on page 1?” the better question is now: “How do I become the trusted answer AI tools and search engines pull from?”


Because let’s be honest: If you're not showing up as the answer, you're not showing up at all.

And that’s scarier than any haunted house. 🏚️


πŸ’€ Why Most Websites Are Already Invisible

The typical website wasn’t built for this new reality.

It was built like a digital brochure - nice-looking, maybe even informative - but passive.


And today’s searchers? They’re not browsing. They’re asking. They’re looking for fast answers. And they’re relying on AI to find them.


This means your authority isn’t just based on being online... it’s based on how well your platform can respond to searcher intent, both in traditional SEO and in AI-driven queries.


Websites alone aren’t cutting it anymore. You need a full Authority Platform that:

  • Speaks your ideal client's language
  • Answers real questions they're searching for
  • Builds trust and visibility... simultaneously
  • Works across Google and AI tools


So how do we make that shift?


πŸ§™ 3 Ways to Optimize for AEO - Starting Today

Let’s bring your visibility back to life with some practical, strategic moves you can implement right now:


1. Publish consistent blog content that answers real questions

Yes, blogs are still relevant, but not just for stuffing keywords.

Today’s blog content needs to be:

  • Question-driven
  • Client-centered
  • Strategically structured


Think: “What would my ideal client type into ChatGPT when looking for someone like me?” Write THAT.


Search engines and AI tools love content that answers clear, specific questions. Bonus? That same content can feed your email list, repurpose into social posts, and build authority across platforms.


2. Add Video FAQs to your YouTube channel and your website

AI is watching video content now - not just reading your site.


Video boosts time on page (great for SEO), shows off your personality (important for trust), and gives AI more signals to understand what you’re an expert in.


Start with 3–5 short (60–90 second) videos answering your most commonly asked questions.


Pro tip: Post them to both your website and YouTube for maximum visibility.


3. Structure your content for humans and algorithms

This is a big one.

If your content is all dense paragraphs, AI and search engines might struggle to understand it, and real people will definitely click away.


Instead, use:

  • Clear, specific headlines
  • Bullet points and bold formatting
  • Defined sections (like this one!)
  • Calls-To-Action that guide the reader


You’re not just writing for your clients. You’re also structuring your content so AI knows who you help, what you do, and why you’re the trusted expert.


🎯 The Bottom Line

Your visibility crisis probably isn’t about you... it’s about your platform.


You're likely not being ghosted because you're not brilliant. You're being ghosted because your digital presence hasn't evolved with the way people search.


But the good news?

This is fixable!


You don’t need to chase algorithms. You need to anchor your authority in content that answers questions, speaks your client’s language, and works in both Google and AI results.


πŸ¦‡ Want Help Making This Shift?

If you’re ready to stop spinning your wheels and start building an Authority Platform that actually gets you found by your ideal clients…

Let’s talk.


🎯 We’ll clarify what’s hurting your visibility.

πŸ“ˆ We'll map out a path to fix it.

πŸ› οΈ And we'll create a strategy that brings your authority back to life - and keeps it working for you 24/7.


Because you deserve to be seen for the expert you already are.


And if you’re feeling haunted by outdated SEO?

I’m your guide out of the fog. πŸ”¦


Click here to book a Strategy Call.


πŸŽƒ Happy Halloween! πŸŽƒ

Amplify Your Visibility: The Power of Strategic Partnerships

By Lori Osborne • October 24, 2025
Let’s be real — growing a business solo can feel like shouting into the void. You’re showing up. You’re doing the work. But visibility feels like a grind... especially online. Here’s the truth: You don’t need more hustle. You need more allies. That’s where strategic partnerships, affiliates, and joint ventures come in. The most successful Thought Leaders and Influencers don’t just build authority - they amplify it through aligned relationships. Here’s how these power moves can skyrocket your visibility: ✨ Joint Ventures When two (or more) aligned brands collaborate on a service, webinar, or offer, magic happens. You get in front of an already-warmed audience - one that trusts the person introducing you. How to start: Partner with someone whose audience needs what you offer. Host a co-branded training, launch a mini-series, or create a bundle. ✨ Affiliates An affiliate is someone who refers others to your services and earns a percentage when the lead converts. The win? You only pay when you get paid. It’s low-risk and high-reward, especially when you make it easy for affiliates to promote. βœ… And, on that note, I’m sweetening the deal for my affiliate partners right now! πŸ’₯ Get 30% commission (instead of our regular 10%) on your first referred sale made before December 31, 2025 ! (This applies to new affiliate partners AND existing affiliate partners!) ➑️ Sign up here to become a BizBolster affilate: Affiliate Sign-Up Here . ✨ Strategic Alliances Not quite a JV, not just an affiliate... these are longer-term, deeply aligned collaborations. Maybe you refer clients to each other regularly, bundle your services together, or feature one another in your content. The key: mutual benefit and shared values. πŸ’‘ Why This Works Borrow trust from other respected experts Expand your reach without ads Positions you as a connector, and people remember that More visibility with zero tech overwhelm ✨ Let’s Rise Together As someone who builds Authority Platforms™ for Thought Leaders, I know how important it is to stop operating in isolation. Whether you’re ready to collaborate, refer, or just want to dip your toes into the affiliate waters, I invite you to join forces. It’s not about doing more. It’s about being seen more! And you don’t have to do it alone. Let’s grow, together! πŸ“Œ Ready to earn 30% on your first referral before Dec 31? πŸ‘‰ Click here to become a BizBolster affiliate .

Is Your Branding Helping... or Hurting Your Business?

By Lori Osborne • October 3, 2025
Why Online Authority Starts with Clear, Consistent Branding... Everywhere You Show Up!

Authority vs Popularity: Which One Actually Grows Your Business?

By Lori Osborne • September 7, 2025
We live in a world where likes, views, and follower counts scream for attention. But here’s the truth most Thought Leaders are starting to realize: Popularity doesn’t pay the bills. Authority does. o why are so many brilliant coaches, consultants, and experts still chasing popularity - while quietly wondering why their business feels stuck? Let’s break it down. The Real Difference: Popularity vs. Authority Popularity is being seen. Authority is being trusted. Popularity is easy to fake. You can buy followers, post every day, or hop on trends and rack up engagement. But authority? That’s built. Intentionally. Strategically. Authentically. Authority is what turns browsers into buyers. It’s what makes someone click “book a call” after scrolling your website for 10 seconds. It’s what makes clients say, “I just knew you were the one.” The Trap Most Experts Fall Into: Obsessing over social media numbers but ignoring website messaging Posting constantly but lacking brand clarity Looking “successful” online but still getting unqualified leads - or no leads at all You don’t need more noise. You need a platform that reflects your value, speaks your ideal client’s language, and positions you as the go-to expert in your space. Ask Yourself: Does my current brand reflect my values and voice? Is my website actually converting leads - or is it just sitting there? Am I focused on being known - or being trusted? If you’re not sure - you are not alone! This is where most high-level experts find themselves when they’ve outgrown the DIY stage. What To Do Instead: Build your Authority Platform™. Not just a “better website” - a complete digital presence built to attract, nurture, and convert the right people. Start with clarity. Not content. Start with trust. Not traffic. Start with you - your voice, your value, your vision. Free Review to See Where You Stand: Curious how your current platform stacks up? πŸ‘‰ Book your Complimentary 15-Minute Clarity Review - it's free, personalized, and packed with insight. During this session, I’ll take an expert look at your website through the lens of your authority online. I will share a quick assessment of how it’s impacting your visibility with at least 3 action steps to boost your authority. I will also offer insight into how I can help you reach your goals faster and with less tech stress. Whether or not we work together beyond this, my goal is simple: To give you immediate clarity, quick wins, and a fresh perspective from someone who gets it. Click here to book your Complimentary Clarity Review .