The Importance of Video for Successful SEO

When we talk about SEO, or Search Engine Optimization, we often think of things like keywords, sitemaps, on-page optimization, backlinks, etc.

However, you don’t often think of videos or promotional videos.

Still, promotional videos can prove highly beneficial when it comes to improving your rankings in search engines.

In the following article, we’ll see how and why you should consider using promotional videos to help compliment your SEO efforts.

What Is a Promo Video?

Just as the name implies, promo videos promote anything from a new or existing brand, its products or services, discounts, deals, events, etc.

Promo videos are sometimes referred to as teaser videos because they’re usually short videos, no more than 1 to 2 minutes in length. They’re designed to leave the viewer wanting to learn more about the video’s topic.

However, this often leaves people wondering how and why promo videos can be used as part of their overall SEO strategy.

Let’s take a look!

People Like Videos

For starters, promo videos can help with SEO simply because internet users like watching videos.

Since reading is an active process and viewing videos is a passive process, most internet users prefer to consume information via video rather than reading long, boring blog posts on a given topic.

In other words, while internet users will often scan your blog posts, graphics and business logos, it’s often the videos you produce that will draw their attention and keep them engaged.

At the same time, when you have videos hosted on YouTube or other video platforms, you can also include links that point the viewer back to your website.

These might not always be follow links. However, they’re still helpful in getting people onto your website, which can have a variety of positive effects on your search rankings.

Google Likes Videos

Ever notice how when you search for something on Google, it will usually display a few video results before it displays any actual website results?

This is because Google searches video hosting websites, like YouTube or Vimeo, just as much as it explores the internet for blog posts and written copy.

Therefore, if you have videos either hosted on your website or these platforms, you’re essentially creating more search engine real estate that might be displayed when somebody searches for a relevant keyword.

That being said, just like your website copy, you’ll also need to make sure that your videos are optimized for SEO, which involves using relevant and descriptive keywords in your video descriptions, headlines, meta-tags, etc.

Bounce Rates - Keeping Viewers on Your Website

There are dozens of factors that search engines use to weigh and rank your website when displaying it to their users.

An important ranking factor is your website bounce rate.

A bounce rate is the percentage of internet users who land on your website and leave without spending much time or clicking on anything.

Therefore, if many people find your site but immediately leave without performing any actions, your site will have a higher bounce rate.

On the other hand, if people like to stick around, read your copy, and click on your links, your site will have a lower bounce rate.

In the eyes of search engines, lower bounce rates mean that a website is valuable and that people like being on that site.

In turn, having videos on your website is a great way to keep your visitors engaged so that they’ll remain on your pages longer.

Promo Videos and SEO

In the world of SEO, promo videos are often thought of as being all that important.

However, when used appropriately, they’re an excellent tool for buying up search engine real estate and keeping your visitors engaged while still promoting your brand and its products or services to the world!

Final Word

Bolstering businesses and non-profits through exceptional websites (and SEO!) is truly what we do.

We can work with you to establish and expand your online presence by building your website and optimizing your SEO, ultimately driving people to your website and your organization!

Go to BizBolster’s SEO services to schedule your free SEO audit now.