Top 9 Most Effective Off-Page SEO Strategies

Roger Avila • July 10, 2023

Three women are sitting at a table looking at a laptop.

Off-page SEO is the process of optimizing your website’s authority and trustworthiness outside of your own site. This helps search engines rank you higher for more competitive search terms in your niche.

Off-page SEO also helps build a positive reputation for your brand, which is a crucial ranking factor. Read on to find out the top 9 most effective off-page SEO strategies you can use to boost your SERP rankings!

1. Guest posting

Guest posting is one of the most popular off-page SEO strategies because it can generate high-quality backlinks that help increase search engine rankings. In addition, it can lead to increased traffic and brand awareness.

The key to guest posting is to find sites that are relevant to your niche. It is also important to write quality content that adds value to your readers and includes a link to your website in an organic way.

2. Forums

Forums are online platforms for discussions, similar to chat. They are often a great place to find answers and get help with specific questions.

They can also be used for reputation management. By having an active forum, you can show customers that your business values feedback and responds quickly to issues.

A forum is a form of web application software that allows users to post messages in a threaded format and reply to others. A forum can be standalone or integrated into a website.

3. Social media

Social media is a powerful tool for businesses to reach out to customers. Its benefits include building brand advocacy, promoting content and increasing website traffic.

The key is to share content that people find engaging and relevant. That means sharing creative content on Instagram, writing thoughtful blog posts for LinkedIn or showing a fresh perspective in tweets.

4. Blog commenting

Blog commenting is a popular SEO strategy that helps increase website traffic and boost ranking. It also allows webmasters to build relationships with industry experts and social media enthusiasts.

To use this tactic effectively, start by finding blogs that focus on your topic. Look for sites that have high domain authority, a lot of social media influence, and plenty of traffic.

Once you find a site, leave insightful comments on the blog posts. These comments should be long and of relevance to the topic.

5. Blog directories

Blog directories are a great way to increase your website's exposure and get more traffic. They also help you build quality backlinks for free. Moreover, they also improve your domain authority (DA). This is crucial for SEO because it can boost your search engine rankings.

These directories are a great way to build traffic and backlinks, but they must be done properly. Submitting to too many blogs at once can look spammy and be harmful to your site's reputation.

6. Press release submissions

Press release submission is an off-page SEO strategy that relates to writing and submitting news about your company’s fresh activities, goods or services. This helps you get more exposure on the web and boost your website’s SEO ranking.

Press release distribution services have long been a popular tool for digital marketers to distribute their content. However, a recent Google crackdown has made them less effective for SEO purposes.

7. Image sharing

One of the most effective off-page SEO strategies is image sharing. This is because people prefer visual content over text, and it’s also the dominant form of content on social media platforms like Instagram and Pinterest.

Image SEO involves optimizing your photos for search engines by creating keyword-focused file names and adding relevant keywords to their captions. This will help Google understand what an image is about and increase your chances of appearing in image search results.

8. Make Your Content Link Worthy

Backlinks are a valuable signal to search engines that your content is link-worthy. They also help establish your brand as a leader in your industry.

Despite the many changes in Google’s algorithm and ranking factors, backlinks still play a key role. And they are one of the most effective off-page SEO strategies you can employ to boost your site’s rankings and traffic.

9. Link building

Link building is one of the most effective off-page SEO strategies because it boosts your site’s authority and trustworthiness. Google sees links as votes for your website’s relevancy, and it ranks pages with lots of them higher in search results.

Getting links to your site isn’t an easy task, but it’s one that can pay off big time. To do it well, you should find the right keywords and research your competitors’ links to get a sense of what’s working for them.

My team and I can work with you to establish and expand your online presence by building your website and optimizing your SEO, ultimately driving people to your website and your organization!

Click here to set up a free Discovery Session.

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Amplify Your Visibility: The Power of Strategic Partnerships

By Lori Osborne • October 24, 2025

Let’s be real — growing a business solo can feel like shouting into the void. You’re showing up. You’re doing the work. But visibility feels like a grind... especially online. Here’s the truth: You don’t need more hustle. You need more allies. That’s where strategic partnerships, affiliates, and joint ventures come in. The most successful Thought Leaders and Influencers don’t just build authority - they amplify it through aligned relationships. Here’s how these power moves can skyrocket your visibility: ✨ Joint Ventures When two (or more) aligned brands collaborate on a service, webinar, or offer, magic happens. You get in front of an already-warmed audience - one that trusts the person introducing you. How to start: Partner with someone whose audience needs what you offer. Host a co-branded training, launch a mini-series, or create a bundle. ✨ Affiliates An affiliate is someone who refers others to your services and earns a percentage when the lead converts. The win? You only pay when you get paid. It’s low-risk and high-reward, especially when you make it easy for affiliates to promote. ✅ And, on that note, I’m sweetening the deal for my affiliate partners right now! 💥 Get 30% commission (instead of our regular 10%) on your first referred sale made before December 31, 2025 ! (This applies to new affiliate partners AND existing affiliate partners!) ➡️ Sign up here to become a BizBolster affilate: Affiliate Sign-Up Here . ✨ Strategic Alliances Not quite a JV, not just an affiliate... these are longer-term, deeply aligned collaborations. Maybe you refer clients to each other regularly, bundle your services together, or feature one another in your content. The key: mutual benefit and shared values. 💡 Why This Works Borrow trust from other respected experts Expand your reach without ads Positions you as a connector, and people remember that More visibility with zero tech overwhelm ✨ Let’s Rise Together As someone who builds Authority Platforms™ for Thought Leaders, I know how important it is to stop operating in isolation. Whether you’re ready to collaborate, refer, or just want to dip your toes into the affiliate waters, I invite you to join forces. It’s not about doing more. It’s about being seen more! And you don’t have to do it alone. Let’s grow, together! 📌 Ready to earn 30% on your first referral before Dec 31? 👉 Click here to become a BizBolster affiliate .

Is Your Branding Helping... or Hurting Your Business?

By Lori Osborne • October 3, 2025

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Authority vs Popularity: Which One Actually Grows Your Business?

By Lori Osborne • September 7, 2025

We live in a world where likes, views, and follower counts scream for attention. But here’s the truth most Thought Leaders are starting to realize: Popularity doesn’t pay the bills. Authority does. o why are so many brilliant coaches, consultants, and experts still chasing popularity - while quietly wondering why their business feels stuck? Let’s break it down. The Real Difference: Popularity vs. Authority Popularity is being seen. Authority is being trusted. Popularity is easy to fake. You can buy followers, post every day, or hop on trends and rack up engagement. But authority? That’s built. Intentionally. Strategically. Authentically. Authority is what turns browsers into buyers. It’s what makes someone click “book a call” after scrolling your website for 10 seconds. It’s what makes clients say, “I just knew you were the one.” The Trap Most Experts Fall Into: Obsessing over social media numbers but ignoring website messaging Posting constantly but lacking brand clarity Looking “successful” online but still getting unqualified leads - or no leads at all You don’t need more noise. You need a platform that reflects your value, speaks your ideal client’s language, and positions you as the go-to expert in your space. Ask Yourself: Does my current brand reflect my values and voice? Is my website actually converting leads - or is it just sitting there? Am I focused on being known - or being trusted? If you’re not sure - you are not alone! This is where most high-level experts find themselves when they’ve outgrown the DIY stage. What To Do Instead: Build your Authority Platform™. Not just a “better website” - a complete digital presence built to attract, nurture, and convert the right people. Start with clarity. Not content. Start with trust. Not traffic. Start with you - your voice, your value, your vision. Free Review to See Where You Stand: Curious how your current platform stacks up? 👉 Book your Complimentary 15-Minute Clarity Review - it's free, personalized, and packed with insight. During this session, I’ll take an expert look at your website through the lens of your authority online. I will share a quick assessment of how it’s impacting your visibility with at least 3 action steps to boost your authority. I will also offer insight into how I can help you reach your goals faster and with less tech stress. Whether or not we work together beyond this, my goal is simple: To give you immediate clarity, quick wins, and a fresh perspective from someone who gets it. Click here to book your Complimentary Clarity Review .