Blog

Let’s be real — growing a business solo can feel like shouting into the void. You’re showing up. You’re doing the work. But visibility feels like a grind... especially online. Here’s the truth: You don’t need more hustle. You need more allies. That’s where strategic partnerships, affiliates, and joint ventures come in. The most successful Thought Leaders and Influencers don’t just build authority - they amplify it through aligned relationships. Here’s how these power moves can skyrocket your visibility: ✨ Joint Ventures When two (or more) aligned brands collaborate on a service, webinar, or offer, magic happens. You get in front of an already-warmed audience - one that trusts the person introducing you. How to start: Partner with someone whose audience needs what you offer. Host a co-branded training, launch a mini-series, or create a bundle. ✨ Affiliates An affiliate is someone who refers others to your services and earns a percentage when the lead converts. The win? You only pay when you get paid. It’s low-risk and high-reward, especially when you make it easy for affiliates to promote. ✅ And, on that note, I’m sweetening the deal for my affiliate partners right now! 💥 Get 30% commission (instead of our regular 10%) on your first referred sale made before December 31, 2025 ! (This applies to new affiliate partners AND existing affiliate partners!) ➡️ Sign up here to become a BizBolster affilate: Affiliate Sign-Up Here . ✨ Strategic Alliances Not quite a JV, not just an affiliate... these are longer-term, deeply aligned collaborations. Maybe you refer clients to each other regularly, bundle your services together, or feature one another in your content. The key: mutual benefit and shared values. 💡 Why This Works Borrow trust from other respected experts Expand your reach without ads Positions you as a connector, and people remember that More visibility with zero tech overwhelm ✨ Let’s Rise Together As someone who builds Authority Platforms™ for Thought Leaders, I know how important it is to stop operating in isolation. Whether you’re ready to collaborate, refer, or just want to dip your toes into the affiliate waters, I invite you to join forces. It’s not about doing more. It’s about being seen more! And you don’t have to do it alone. Let’s grow, together! 📌 Ready to earn 30% on your first referral before Dec 31? 👉 Click here to become a BizBolster affiliate .

Why Online Authority Starts with Clear, Consistent Branding... Everywhere You Show Up!

We live in a world where likes, views, and follower counts scream for attention. But here’s the truth most Thought Leaders are starting to realize: Popularity doesn’t pay the bills. Authority does. o why are so many brilliant coaches, consultants, and experts still chasing popularity - while quietly wondering why their business feels stuck? Let’s break it down. The Real Difference: Popularity vs. Authority Popularity is being seen. Authority is being trusted. Popularity is easy to fake. You can buy followers, post every day, or hop on trends and rack up engagement. But authority? That’s built. Intentionally. Strategically. Authentically. Authority is what turns browsers into buyers. It’s what makes someone click “book a call” after scrolling your website for 10 seconds. It’s what makes clients say, “I just knew you were the one.” The Trap Most Experts Fall Into: Obsessing over social media numbers but ignoring website messaging Posting constantly but lacking brand clarity Looking “successful” online but still getting unqualified leads - or no leads at all You don’t need more noise. You need a platform that reflects your value, speaks your ideal client’s language, and positions you as the go-to expert in your space. Ask Yourself: Does my current brand reflect my values and voice? Is my website actually converting leads - or is it just sitting there? Am I focused on being known - or being trusted? If you’re not sure - you are not alone! This is where most high-level experts find themselves when they’ve outgrown the DIY stage. What To Do Instead: Build your Authority Platform™. Not just a “better website” - a complete digital presence built to attract, nurture, and convert the right people. Start with clarity. Not content. Start with trust. Not traffic. Start with you - your voice, your value, your vision. Free Review to See Where You Stand: Curious how your current platform stacks up? 👉 Book your Complimentary 15-Minute Clarity Review - it's free, personalized, and packed with insight. During this session, I’ll take an expert look at your website through the lens of your authority online. I will share a quick assessment of how it’s impacting your visibility with at least 3 action steps to boost your authority. I will also offer insight into how I can help you reach your goals faster and with less tech stress. Whether or not we work together beyond this, my goal is simple: To give you immediate clarity, quick wins, and a fresh perspective from someone who gets it. Click here to book your Complimentary Clarity Review .

What if the very thing that broke you became the catalyst for your brilliance? Your story isn’t just a “nice to have.” It’s the foundation of your authority.

...and how are you impacted by the New EU law going into affect June 28, 2025? If you're a coach, consultant, speaker, or online entrepreneur, your website isn't just your business card—it's your digital handshake. It's how you show up, connect with your audience, and build trust online. But what if your website is unintentionally excluding people?

Branding... If you’ve ever found yourself wondering what “branding” actually means (beyond logos and color palettes), you’re not alone. The word gets tossed around constantly - yet most people only understand a sliver of what it truly entails. So let’s clear the fog. Because true branding - done right - isn’t just pretty visuals. It’s the foundation of your authority and the gateway to attracting your dream clients online. ✨ First, What Branding Is Not Let’s start with the misconceptions I hear all the time: “I designed a logo in Canva, so I have a brand.” “Branding is just picking some fonts and colors, right?” “I don’t need branding; I just need a website.” Wrong. (And if you’ve said any of those before, you’re definitely not alone.) ✨ Branding Is the Soul of Your Business Your brand isn’t just your visuals. It’s the experience someone has when they interact with you - online or offline. Your true brand is made up of: Your Voice – How you communicate and connect emotionally Your Values – What you stand for and what drives you Your Story – The journey that led you here to serve your audience Your Visuals – Fonts, colors, logos, overall consistent design (YES, this still matters!) Your Positioning – What you’re known for and what sets you apart - your Authority Your Ideal Client – The specific type of person you are here to serve It’s how someone feels when they land on your website, hear you speak, or read your posts. It’s what makes them say, “Wow, they get me.” ✨ Why Branding Matters So Much More for Thought Leaders If you're a speaker, coach, consultant, or expert in your field, your brand is your reputation . But a powerful brand isn’t just something you have - it’s something you demonstrate in every space you’re in: Your website. Your social media. Your email signature. Your keynote talk. Your podcast. Even your DMs. So how do you make sure your brand shows up everywhere in a way that builds trust and credibility? Here’s how: Start with your Core Brand Message. Can you clearly say who you help, what you do, and why it matters - in one or two sentences? That message should anchor your About section, social bios, LinkedIn headline, speaker intro, and even your elevator pitch. No more rambling. No more vague jargon. Speak in your Brand Voice. Are you polished and powerful? Warm and conversational? Bold and challenging? Own it - and show up in that voice across every caption, talk, and reply. This helps people recognize you instantly (even before they see your face). Tell stories that align with your message. This is a big one. Whether you’re on stage, on Zoom, or on IG Stories - stories that tie back to your core values and your ideal audience’s struggles are what make you relatable and trustworthy. They move people from passive readers to active fans. Reinforce your authority with proof. Client results, speaking features, media logos, testimonials, frameworks - this is where your credibility comes in. These should be baked into your website, bios, content, lead magnets, and keynotes. ✨ Your Website = Your Authority Hub Social media is rented space while your website is your home base. It should reflect your brand with: A crystal-clear headline that says who you serve and waht you help them achieve - and is not about you Messaging that speaks directly to your ideal client's pain points A visual style that aligns with your voice and audience Clear next steps: opt-in sign-up, booking call, speaking request buttons Your website should not be a digital resume or brochure. It should be a relationship-building machine . ✨ Branding in Action: Authority Amplified I developed The Authority Blueprint™ because too many brilliant Thought Leaders are showing up online with branding that does not reflect their expertise. Inside The Authority Blueprint, we get crystal clear on: Who you are and who you serve Your values and what sets you apart What makes your message magnetic and memorable What matters most to your ideal clients - their pain points, values, goals, what makes them laugh, and what makes them act How to build a brand that attracts, connects, and converts It’s not just a strategy - it’s a system that saves you time and gives you clarity every time you write a post, launch a new offer, or add content to your website. ✨ Branding Is More Than Pretty Fonts & Colors Branding is about clarity and connection . ✨It’s how you build trust ✨ It’s how you create authority ✨ And it’s how you attract ideal clients who are excited to work with you!✨ So the next time someone says, “Oh, branding is just a logo,” just smile… and know you’re playing a much bigger game. (Or better yet - forward them this blog! 😉) Need a brand that actually reflects your brilliance? Let’s build it—together. Book a free strategy call and let’s talk about how your brand can finally match your expertise: 👉 Click here to book a call!

Beyoncé wouldn't step on stage without a spotlight. So why are YOU hiding behind a website that doesn't show your brilliance? Let’s be real… Thought Leaders, Influencers, and Experts spend years building expertise, but their websites don’t always reflect that. And if your website isn’t clearly showing who you are, who you serve, and why you’re the trusted authority… it’s whispering when it should be commanding the room. Your website is not a brochure. It's your digital stage!

Let’s talk about something that comes up a lot in conversations with experienced coaches, consultants, speakers, and experts: “I was told I don’t really need a website as long as I have great landing pages.” It’s a popular belief, and it makes sense why - it’s simple, focused, and easier to implement quickly. And for some businesses or product launches, that’s absolutely true. But for Thought Leaders like you , whose business is built on credibility, personal brand, and long-term relationships... landing pages alone just don’t tell the full story. The Real Job of a Thought Leader Website Your website is not just your “online business card.” It’s not a placeholder. And it’s definitely not just a prettier version of your Linktree. A strategic, authority-building website is your digital headquarters, the one place online that’s fully yours, designed to communicate your value 24/7, even when you’re not in the room. When it's done right, your website will: ✨ Tell your story and why it matters ✨ Speak directly to your ideal clients in their language ✨ Showcase your process, framework, or thought leadership ✨ Offer clear next steps for booking, connecting, or collaborating ✨ Position you as the go-to expert in your space So Where Do Landing Pages Fit In? They absolutely have a place! Landing pages are great for: ✨ Lead magnets or opt-ins ✨ Launches for a specific course, program, or event ✨ Paid ad campaigns with a singular CTA ✨ Narrow-focus promotions where distraction-free content is key But landing pages are focused tools , not foundations. They are like the guest house while your website is the home. Your website is the place your audience comes to get the full picture of who you are, what you offer, and why you are different. If a landing page is where someone says “Tell me more,” your website is where they say, “Okay, I’m ready.” Why This Matters, Especially for Thought Leaders You have most likely spent years building your expertise, speaking on stages, coaching clients, writing books, and creating powerful frameworks. That level of leadership requires a brand presence that communicates the depth of who you are. A basic landing page can’t do that. You need more than bullet points and a single opt-in to stand out in today’s noisy online space. Your audience is discerning. ✨ They want to feel connected. ✨ They want to know you understand them. ✨ And they want to know you're the real deal. Still Wondering If You Really Need a Website? Let me offer a quick checklist that may help. If you want to: ✨ Attract more aligned speaking gigs or media opportunities ✨ Position yourself as a thought leader (not just a service provider) ✨ Convert high-level clients who need to trust you first ✨ Own your platform, content, and audience without relying solely on social media ✨ Showcase multiple offers or audiences without confusion ✨ Future-proof your brand and grow beyond just launches... Then it’s time to move from “just a landing page” to a full authority platform that supports the depth of your work. You Don’t Need Just Any Website—You Need the Right One Not all websites are created equal. If yours is not built strategically - with messaging, SEO, visual branding, and user flow in mind - it can feel like a waste of time and money (and very likely is). That’s why I help Thought Leaders create websites that are: ✨ Clear – so visitors instantly understand your value ✨ Credible – with the right trust-building elements in place ✨ Compelling – so they want to take the next step ✨ Consistent – so your digital presence aligns with your voice and vibe ✨ Conversion-ready – not salesy, but designed to spark the right action Ready to Build a Brand Presence That Reflects the Real You? Whether you’ve been relying on landing pages alone, or you have a website that no longer represents the level you’re playing at, I’d love to help you create a digital home that amplifies your authority and supports your next-level goals. 👉 Book a free Strategy Session here. ✨ And if you know a fellow Thought Leader who's been leaning on landing pages alone, please forward this along. They may just thank you for the nudge!

🌺Spring is a season of renewal , a time to clear out the clutter, refresh what’s outdated, and make space for new opportunities. Just like your home, your website needs a spring cleaning, too. Your website should work for you 24/7, building trust, showcasing your expertise, and engaging the right audience. But if it’s outdated or ineffective, it could be quietly diminishing your authority and impact . “Simplicity is the ultimate sophistication.” ~ Leonardo da Vinci If your website feels cluttered, disconnected, or outdated, it may be working against you instead of amplifying your influence. Here are five key signs it’s time to refresh your site before it holds you back. 1. Your Website No Longer Reflects Who You Are Today ✨ Your business has evolved, but your website hasn’t. ✨ Your messaging is outdated, and your brand no longer feels aligned. ✨ You’ve shifted your focus, but your site still speaks to the past. Just like nature renews itself in spring, your online presence needs to evolve , too. If your website no longer represents your voice, mission, or expertise, it’s time for a refresh. 2. You’re Not Seeing Meaningful Engagement from Visitors ✨ Your website isn’t sparking interest or attracting the right audience. ✨ You are not receiving inquiries, messages, or responses to your Call to Action. ✨ Visitors aren’t spending time exploring your site. Engagement is about connection, not just numbers. A great website should make visitors feel like they’re in the right place and eager to learn more about you. If your website isn’t inspiring interaction, it may need clearer messaging, fresh content, or a better user experience. 3. Your Website Looks and Feels Outdated ✨ Your design no longer matches your brand’s personality or style. ✨ The fonts, colors, and layout don’t reflect your level of professionalism. ✨ Your site runs slow, feels clunky, doesn’t function properly, and/or has an outdated look. First impressions matter. Research shows it takes ONLY 0.05 seconds (Yes, that’s only 50 milliseconds!) for someone to form an opinion about your website! And if it looks outdated, visitors may assume your expertise is outdated, too! “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou How does your website make visitors feel? If the answer isn’t clear, professional, and inviting, it’s time for a refresh. 4. You’re Hesitant to Share Your Website ✨ You don’t feel confident sending people to your site. ✨ You rely more on social media than your website to build your online presence. ✨ You feel like your competitors’ websites look and feel more professional. Your website should be a powerful extension of your brand and authority, something you’re proud to share. If you find yourself apologizing for your website or avoiding it altogether, that’s a clear sign it needs an update! 5. Your Content Isn’t Sparking Conversations ✨ Your blog or thought leadership content feels stale or inconsistent (or is missing altogether). ✨ Your website isn’t encouraging visitors to engage with you beyond their visit. ✨ There is no clear next step for people to continue the conversation (no Call to Action!). A strong online presence goes beyond having a website—it’s about building relationships. When your site is fresh, insightful, and aligned with your brand, it keeps visitors engaged and encourages them to take the next step in connecting with you. Spring Forward with a Website Refresh! If any of these signs sound familiar, now is the perfect time for a website refresh . Spring is a season of new growth—let’s make sure your website reflects the Thought Leader you are today. 👉 Click Here to Book a Free Strategy Call Today! "Can't say enough good things! Lori and the team at BizBolster Web Solutions are great to work with. Her creativity when creating our site for us and her knowledge of the online marketing arena are priceless…” ~ Stacy Summerlin, Summerlin Benefits Consulting

Your website is your digital handshake - the first impression potential clients get when they discover your brand. But what if that first impression is COSTING you business instead of bringing it in? The harsh truth? Most websites aren’t doing their job. And the biggest mistake that keeps businesses invisible online isn’t a lack of traffic, fancy design, or even outdated branding. It’s unclear messaging! Why Expertise Alone Isn’t Enough You might be the best in your field. You might have spent years speaking on stages, coaching high-level clients, or publishing valuable insights. But if your website doesn’t clearly communicate: Who you help What you do Why you’re the best choice Then potential clients, event organizers, and media opportunities will pass you by. They will bounce to someone else who makes their expertise clearer—even if that person has half your experience. What Your Website Says About You (Without You Realizing It) Imagine an event organizer searching for their next keynote speaker. They land on your website, but instead of a clear, compelling message, they see: A vague tagline that doesn’t explain what you specialize in No clear next step to book you or request a media kit A homepage filled with inspirational quotes, but no real proof of your impact Within seconds, they leave and find someone else. Or consider a corporate decision-maker looking for a consultant to help their executive team. They visit your website but can’t find: A clear description of your signature framework or methodology Case studies or client results that prove your effectiveness A direct way to schedule a call Instead of chasing down details, they move on to a competitor whose website makes their value immediately obvious. Your website should work for you 24/7, acting as a client-attracting and opportunity-generating machine. If it is unclear, vague, or overwhelming, it is actively pushing high-value opportunities away. Three Quick Fixes to Boost Authority & Visibility The good news? You don’t need a complete overhaul to fix this mistake. A few strategic tweaks can turn your website into a high-converting, authority-building platform. 1. Make Your Headline Crystal Clear Your homepage headline should instantly communicate your unique value. What it should NOT be: “Inspiring change through leadership and transformation.” “Empowering others to reach their full potential.” “Welcome to my website.” What it SHOULD be: “Helping Organizations Develop High-Performance Leaders Through Executive Coaching.” “Keynote Speaker on Leadership & Influence | Trusted by Fortune 500 Companies.” “Helping Entrepreneurs Scale Their Businesses Without Burnout.” Pro Tip: If an event planner, potential client, or media contact can’t tell exactly what you do within three seconds, your headline needs work! 2. Speak Directly to Your Ideal Clients (Not Everyone) Many Thought Leaders make the mistake of keeping their messaging too broad, trying to appeal to everyone. Generic messaging: “Helping people create success.” Vague promises: “Unlock your full potential.” Instead, speak directly to your audience: “I help women in tech advance to leadership roles with confidence.” “I train corporate teams to master resilience and productivity.” “I help entrepreneurs turn their ideas into bestselling books.” When your messaging calls out your specific audience, they immediately feel like you understand them. This builds trust and positions you as the go-to expert in your space. 3. Add a Clear Call-to-Action (CTA) Everywhere Many Thought Leaders hide their call-to-action - or worse, they don’t have one at all. If your visitors don’t know what to do next, they’ll leave. Your CTA should be: Clear (“Book Me for Your Next Event”) Consistent (Every page should have one) Action-Oriented (“Download My Speaker Kit”) Where to put your CTA: At the top of your homepage At the end of every section In your navigation bar On your About page Inside blog posts In your website footer Pro Tip: Test different CTAs to see what converts best. Instead of just “Contact Me,” try “Schedule a Strategy Call” or “Get My Leadership Training Guide.” Position Yourself as the Go-To Expert Your website should make it immediately obvious why clients, event organizers, and media should choose you. That means: Showcasing your expertise with testimonials, client results, and media features Building trust instantly with professional design, clear messaging, and credibility markers Making it easy to work with you by offering direct next steps for hiring, booking, or collaboration If your website does not position you as the expert, you will be overlooked, even by people who need exactly what you offer. How to Get the Right Clients and Opportunities Coming to You Fix your messaging: Make sure visitors instantly understand who you help and how Simplify your offer: Decision-makers should not have to dig through paragraphs to figure out what you do Add Authority markers: Reviews, testimonials, case studies, media features Make your website works: Clear CTAs, mobile optimization, SEO-friendly structure, accessibility Is Your Website Invisible? Let’s Change That If your website is not bringing in consistent, high-quality leads, it is time to fix what is keeping you invisible! Want a website that positions you as the go-to expert? Let’s refresh your website so you can attract, engage, and convert the right clients - without wasting time or losing business. Click Here to Book a Free Strategy Session today!

Yes, reviews matter! Quite possibly more than you realize! But why are reviews so important? Quite simply: Reviews offer the power of someone else saying how incredible you are without you saying a word ! And with multiple reviews, it is the power of MANY people agreeing and sharing how incredible you are without you having to say a word. Reviews are a form of social proof, meaning that people often follow – and trust – the actions of others. Therefore, when a business demonstrates social proof through positive reviews, the likelihood of others purchasing their product or service is greatly improved. Getting Reviews At this point, you might be asking “But how do I get reviews?” . You have to ask for them! Unfortunately, I know, it is not always that easy! I have found many people are hesitant to ask, concerned that they will put the customer on the spot. Typically, though, most people won’t leave a positive review without being prompted to. It’s sad, but the average person will complain about a business they feel has wronged them before they think about praising a business. Therefore, you really do have to ask! And you usually need to ask more than once! I have found that having a Reputation Management program in place that sends texts and/or emails to your recently fulfilled clients drastically improves the chances of them leaving a review. It is even better when the system kindly asks more than once as a reminder since people are so easily distracted in today’s world. How do you get reviews? ASK FOR THEM!!!! Choosing a Reputation Management Program Now that you know that the most efficient and effective way to collect reviews is through using a Reputation Management service, how do you choose which Reputation Management program to use? The best Reputation Management services automatically post the review to other places, including your website, to improve visibility and your overall Search Engine Optimization (SEO). Even better is when the service reposts the review to your website and posts to your social media and Google Business Profile that you got a review! (Unfortunately, no Reputation Management program can directly repost the actual review to a different platform because all review platforms require a login to leave the review so the system knows it is legitimate.) Many Reputation Management programs do allow the customer to post their review to multiple locations very easily, including Google, Facebook, BBB, Yelp, and more. It is worth noting that research has shown that Google reviews are generally the most effective, but The Better Business Bureau (BBB) has also shown to be excellent for professional services. Exceptional Reputation Management programs also offer both written and video review options, which is fantastic since video is so effective for marketing these days! And since you usually just add a link to the program itself on your website (through an API), you don’t have to worry about it being text or video. The API (Application Programming Interface) takes care of that for you! Another option many Reputation Management companies offer is automatic replies to reviews. If you find that you and your team do not have (or make) the time to reply to reviews, this can severely hinder the success of having the reviews at all. In Brightlocal’s 2024 Review Survey, it was found that 93% of consumers expect a response to their review, and 34% expect the response within two to three days. Ideally, the response should come from the person working with the customer who left the review to ensure accuracy and authenticity. However, any response, even an AI-generated response, is far better than not leaving one at all.

Why do I say this and what do I recommend instead? Read on...

Off-page SEO helps build a positive reputation for your brand. Read on to find out the top 9 most effective off-page SEO strategies to boost rankings!

Pam sits down with Lori and talks about the big things to look at and research when you need a web designer to help you build your website.

Read our BizBolster blog post to learn how incorporating a Google Business Profile into your digital marketing can improve your SEO and your business overall.

Ensuring safety for your data is a strategic way for small business owners to empower themselves! Stay safe and grow your business.

In this guide, we cover the concepts of digital marketing and how to apply overall best practices to your website and SEO as a professional coach.

When properly collected and analyzed, data can be used to improve company products, services, branding, marketing initiatives. Here are seven (7) benefits.

Learn more about what SEO is and why it's important to optimize your website to get found online and grow your business.

Learn more about the importance of getting good reviews and responding to reviews for your business and how this can improve your digital marketing and SEO.

In this blog post, learn more about how incorporating videos into your digital marketing can improve your SEO and your business overall

In this blog post, learn more about how regularly posting blogs to your website can improve your SEO and help you build your business.